Intelligent Beauty Commerce

The platform that connects aesthetic clinics, beauty brands, & beauty lovers.

Powered by AI. Free from commissions. One calm, considered place where bookings, brands, and beauty lovers finally move together.

The Problem

The aesthetic industry runs on fragments.

Bookings live on Fresha. Enquiries arrive through Instagram DMs. Stock is reordered by phone. Brand reps still cold-call. Loyalty lives in a notebook, if it lives anywhere.

Clinics, the brands they stock, and the clients they serve — all moving through different systems, none of them speaking to each other. The work is beautiful. The infrastructure isn't.

Plume is the first platform built to hold all of it, gently, in one place.

  • BookingsFresha
  • Client enquiriesInstagram
  • Brand sourcingTrade shows
  • ReorderingPhone & email
  • LoyaltyMemory
  • Skin analysisA guess

What we offer

One platform. Four products.
Built for aesthetics — not salons, not dentists, not retrofits.

The Plume platform.

Each product stands on its own. Together, they're the operating system for a modern aesthetic practice.

01 — Operations

Plume Clinic

Clinic Management, Reimagined

The operational core for aesthetic clinics.

Manage bookings, client records, and services in one place — built for aesthetics, not salons.

  • Smart appointment scheduling & reminders
  • Client profile & treatment history
  • Service and package management
  • Real-time availability and capacity tools

02 — Commerce

Plume Beauty

The Brand Commerce Layer

A curated marketplace, clinic to brand, direct.

No trade shows. No cold calls. No distributors taking margin. Just verified brands and the clinics that stock them, in one quiet exchange.

  • Discover verified indie and professional beauty brands
  • Direct brand-to-clinic purchasing
  • Product intelligence matched to clinic needs
  • Streamlined re-ordering and inventory visibility

03 — Intelligence

Plume Lab

Skin Intelligence & Analysis

Every booking starts with data, not a guess.

AI-driven skin analysis that matches consumers to the right treatments and the right clinics — before the consultation begins.

  • AI skin profiling and analysis
  • Intelligent treatment matching
  • Product recommendations by skin type
  • Consumer data insights for clinics

04 — Retention

Plume Loyalty

Retention Built In, Not Bolted On

Loyalty that lives across bookings, brands, and referrals.

A retention infrastructure designed for aesthetic clinics — without a separate app, a separate login, or a separate spreadsheet.

  • Points and rewards across all touchpoints
  • Referral programs built into the platform
  • Milestone and VIP tier management
  • Cross-brand loyalty for multi-clinic groups

Simple, honest pricing

One platform. Your pace.

Full access to every Plume product — Clinic, Beauty, Lab, and Loyalty — under one subscription. No hidden fees. No modules to unlock.

For Clinics

Plume Pro

$250 / mo

Billed monthly · 30-day free trial

Everything your clinic needs — scheduling, client records, brand ordering, AI skin analysis, and loyalty — in one calm, connected place.

Start 30-day free trial

For Brands

Plume Brand

$99 / mo

Billed monthly · 30-day free trial

List your products, connect directly with clinics, and see exactly where your brand is loved — no distributors, no guesswork.

Start 30-day free trial

For You

Plume Beauty Lovers

Free

Always, completely, beautifully free

Book your favourite clinic. Discover the brands behind your treatments. Let your skin tell you what it actually needs. Your glow-up starts here.

Sign Up Free
Every clinic and brand starts with a 30-day free trial. Cancel anytime.

A new category

We call it Intelligent Beauty Commerce.

Until now, the aesthetic industry has been served by tools borrowed from salons, dentists, and generic retail — none of them designed for the way clinics, brands, and consumers actually move together. Plume is the first platform purpose-built for that connection, where every booking, every product, and every client is held in one intelligent layer we call IBC.